January 2018.
# What is CPSN?
The Canadian Peer Support Network is an organization that helps peer-to-peer support services across Canada establish themselves. Click here to view their website.
# Notes on The Design
The request was to design a logo that emphasizes the “Canadian” and “Support” aspect of their identity, in an effort to establish themselves as distinct from the Peer Support Centre, with whom I’ve also worked in the past.
I realized early on that I could convey “peer support” by creating figures that lean on one another in the negative space of the maple leaf silhouette.
I learned a few hard lessons with this design:
- Just because an idea is clever, doesn’t mean it will visually work.
- If you ignored lesson 1 and have already spent dozens of hours moving anchors by the pixel, know when to move on.
You can follow my thought process in the thumbnails below as I try out different iterations of the same theme:
# Woops
Here’s what happened when I asked myself, “I wonder whether I can make faces out of the maple leaf silhouette?”
Turns out it’s not a matter of “can” but but rather a matter of “should”:
